S3 Episode 1: Hybrid By Design - LIFT Airlines in South Africa

What if an airline actually listened to its passengers? In this episode, Cilliers Jordaan from South Africa's LIFT Airlines shares how putting customers first isn't just a slogan, it's their survival strategy. 

Launched in just 90 days during the height of COVID, LIFT discovered something radical: give people flexibility when they need it, talk to them like humans (not chatbots), surprise them with onboard fashion shows and live music, and they'll keep coming back. From adding business class because customers asked for it, to partnering with local artists who needed a platform, this is aviation built on genuine connection. Flying does not have to feel transactional, and LIFT is proving it one passenger at a time.

Episode live: 12 October 2025

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